KFC adds beer and cider to the menu
JAMES ROBERTSON
Last updated 10:46, January 4 2015
Fast-food giant KFC is planning to serve beer and cider alongside its chicken and chips at one of its new Sydney stores.
KFC has applied for a liquor licence for its new Parramatta store in a bid to keep up with the growing popularity of "fast casual restaurants", which are increasingly offering alcohol on their menus. But public health advocates have criticised the move.
A KFC spokeswoman confirmed the "concept" store would sell beer and cider, but refused to give further details.
It is an apparent attempt by the company to diversify into the fast-growing middle market for fast food.
But Mike Daube, professor of health policy at Curtin University, condemned the move and urged authorities to deny the company a licence.
"KFC is the last place where alcohol should be sold," he said. "This is a company that markets to kids and families.
"This comes at a time when kids around the country are watching the KFC Big Bash on TV and at grounds every day.
Now they will associate KFC and its marketing not only with junk food but with alcohol."
The Sydney plans appear to take a lead from two pilots launched last year by the global chicken chain's Canadian operations.
Two Toronto restaurants, made over as KFC Fresh-branded outlets, began selling alcohol late last year.
They feature hipster interiors, exposed brick walls and an outdoor balcony and promise "more unique" choices, including mango rice salad, waffle fries and bottled beer.
"We want people to linger longer," a company spokesman told the Toronto Star.
Restaurants such as Grill'd style themselvesas "fast casual" eateries. They try to distinguish themselves from typical "quick service" fast-food restaurants by claiming to provide better food and more inviting surroundings. Many also serve alcohol.
- SMH
http://www.stuff.co....der-to-the-menu
